Before you get the finished design, you need to go through the "Design Process", which includes the following stages:
A brief description of the task, which should contain brief information about
the customer and the industry to which this project belongs, and a description of the project's objectives
After analyzing the task (brief), the designer may have some clarifying questions. This is not surprising, as clients often do not have the relevant experience when providing a designer with a brief and may use somewhat general wording. For example, when describing the desired style of the project, they may ask to use "modern", "interesting" or "bright".
Of course, such wording leaves too much room for interpretation and therefore needs to be clarified.
It's a good way to show the client an aesthetic similar to what they would like to get in the end without investing a lot of time in creating the project.
